Cerdan

What We Did:

What We Did:

Naming 

Brand ID 

Visual identity 

Signage 

Timeless, modern, elegant, CERDAN reinvents the essentials of men’s wardrobe.

Sportswear creations with high added value, combining style and functionality with a quality of beautiful traditional manufacture. Cerdan Paris uses exclusively exceptional materials, selected from passionate suppliers in Europe and Japan.

The patronages are realized with the know-how of the small-hands of the Parisian sewing workshops.

Heritage

Marcel Cerdan is a legendary boxer, the greatest French champion of all time.

In 1948, he became the first European boxer in his category to win a world title on American soil.

Precursor, he created the same year one of the first sportswear brands, inspired by the world of boxing.

He forms with the famous singer Edith Piaf, a mythical couple, unifying sport and art.

2016 is the year of the celebration of 100 years of his birth and the Cerdan brand pays him a brilliant tribute.