Miro, Silicon Valley
frenchCALIFORNIA develops a visual identity for a luxury 630-unit mixed-use development.
Dynamic mixed-use project destined to be a Downtown San Jose centerpiece
What We Did:
Brand ID
Visual identity
Website
Signage
Art Curation
CONCEPT
Highlight the numerous good sides of living at MIRO.
IDEA
Develop real storytelling around MIRO’s depth of offering and its multifaceted identity as an apartment complex that offers so much more than just residences.
Facets is an architectural term but is also reminiscent of the multiple facets of a diamond (strong visual universe where each of the two tower can be compared to individual diamonds – see MIRO logo)
GENERAL MESSAGE - A MULTI-FACETED LIFE
“ True wealth is diversity, diversity of culture, diversity of mindsets, diversity of living “
