The Box

What We Did:

Naming

Brand ID

Visual identity

Signage

Activation

The BOX is 30,300 SF of new offices and innovative services distributed across six stories and located at the heart of a futuristic neighborhood.

This is the future of commercial Real Estate, one of the largest mixed-use projects ever developed in Europe.

The Box is located in the heart of one of the busiest cities of the European Union. The future of this hyperconnected area relies on office space, retail amenities and hotels to be able to welcome 70,000 visitors each day. The Box features mixed-use spaces spread across six levels designed to support businesses in their transformation and development. The objective for the project is to welcome existing businesses in ways that help them grow and attract talent in a dynamic changing neighborhood. frenchCALIFORNIA was tasked with creating a strong identity by putting the user at the core. This meant thinking through an innovative and useful design, creating value and attractiveness.

A strong visual identity for a project that promotes new ways of working and living.

The architectural concept supports and promotes a nomadic lifestyle. The space is divided into two main areas: indoor and outdoor. As part of this major project, frenchCALIFORNIA designed flow, wayfinding, and best use for the various spaces. We created an innovative brand identity with a graphic that is dynamic, energizing and urban. The building is called The Box, bringing to life the phrase “Think outside the box” as a way to emphasize the creative ambition of people who live and work there.

More than a mixed use project, The Box is a place that promotes exchange, creativity and the emulation of talents. It is a friendly and energizing atmosphere in line with the challenges of the future of real estate in large metropolitan areas.