The Benson

New Build on New York City’s Madison Avenue Effortlessly Blends High Design With Functionality

What We Did:

Sales Gallery Design / Staging Concept

FF&E Selection

Art Curation

Window Display Design

Photoshoot stylist and art direction

The Benson is the first ground-up condominium on Madison Avenue in more than 25 years.

Manhattan's Upper East Side is a storied destination with landmark buildings like the Carlyle Hotel and the original Sotheby's. Now, The Naftali Group is hoping its new luxury residential tower at 1045 Madison Avenue will join the mix.

Dubbed The Benson, Peter Pennoyer Architects designed the 19-story condominium. It features a hand-laid Indiana Limestone facade, mullioned windows, and a series of set-back terraces with intricate ironwork that blends in with the neighborhood. While the exterior is striking, so too is the interior, which we can now see thanks to the new sales gallery.

There are just 15 classically inspired residences, ranging from three-to-seven-bedrooms and available in half-floor, full-floor, and duplex configurations. Residents enter their homes via a private elevator where they are treated to high-end design, like in the bespoke kitchen by Christopher Peacock Design, complete with hand-painted millwork cabinetry. And each unit was situated to have the public rooms facing the avenue and Central Park.

As Italian designer Achille Salvagni described it, "It's like entering a chic Parisian Maison."