Cerdan

Cerdan

RETAIL BRANDING

Timeless, modern, elegant: Cerdan reinvents the essentials of the men’s wardrobe.

STYLE + FUNCTIONALITY

Sportswear creations with high added value, combining style and functionality with a quality of beautiful traditional manufacture. Cerdan Paris uses exclusively exceptional materials, selected from passionate suppliers in Europe and Japan.

What We Did:

Naming 
Brand ID 
Visual Identity 
Signage 

LEGENDARY HERITAGE

Marcel Cerdan is a legendary boxer, the greatest French champion of all time. In 1948, he became the first European boxer in his category to win a world title on American soil.

BRILLIANT TRIBUTE

The same year, he created one of the first sportswear brands, inspired by the world of boxing. He and the famous singer Edith Piaf formed a mythical couple, unifying sport and art. In 2016, the 100-year celebration of his birth, the Cerdan brand paid him a brilliant tribute.

Prev: Intech | Next: Union Heights