Muud
Muud
WELLNESS BRANDING
Muud (pronounced ‘mo͞od’) is an innovative line of restorative skincare and wellness products locally sourced and produced in California.
We wanted the brand identity to be a statement that represented the uniqueness of the products, their story, and their ingredients.
OPTIMAL HEALTH
Made from organic ingredients with proven effectiveness, Muud is vegan, cruelty-free, and gluten-free. With a focus on optimal health, the company has a reputation for its extra-strength formulas that are cooling, soothing, and meant to work for all skin types. The researchers at Muud have created formulas that only use ingredients from the United States and are all organic.
What We Did
Naming
Brand ID
Visual Identity
Signage
Packaging
LAUNCH BRANDING
frenchCALIFORNIA created branding that highlighted both the natural ingredients and pharmaceutical-grade effectiveness of Muud’s products. This was a branding project from nothing, so the project was to create a full-scale branding from logo to website.
CALMING EFFECT
The design needed to be thoughtful and eye-catching, but most importantly it couldn’t be cartoonish or cute. Our team decided on a bright blue color to create a calming effect that translates well to both product and marketing materials, including a website. The letters have smooth curves that add to this calming effect.
A variety of sales tools were developed, such as:
eBooks and Downloadable Guides
Explainer Videos
Newsletter
Press Kit
Brochures
Business Cards
Direct Mail
Flyers
