The Brooklyn Home Company
The Brooklyn Home Company
REAL ESTATE BRANDING
The Brooklyn Home Company (TBHCo) is a boutique development company that envisions living spaces distinguished with art and design.
Founded by a family cooperative of artists, dreamers, and doers, The Brooklyn Home Co. executes design-forward homes and hospitality environments with the same attention and care as they spend on their own homes. Their projects range from historic renovations in brownstone Brooklyn, homes in Jackson, Wyoming, and The Lake House on Canandaigua, a hotel in New York’s Finger Lakes region.
ARTISTRY IN DEVELOPMENT
The TBHCo in-house creative team brings life into their buildings down to the smallest detail, with custom hand-crafted elements, environmental features and integrated art pieces.
Dedicated to responsible construction, they build smart and energy-efficient homes that will bring lifelong comfort and joy while enabling a lower footprint for the common good. Their new construction projects follow passive house principles, striving towards air-tight building envelope and insulation systems in their homes to allow cleaner, healthier living for customers.
What We Did
Brand ID
Visual Identity
Marketing Collateral
Websites
Model Residence Activation
ASPIRATIONAL YET FRIENDLY
frenchCALIFORNIA created a collection of print and digital collateral that delivered a unified brand identity across a portfolio of TBHCo projects.
CUSTOM DESIGN
A square brochure unfolds to reveal a welcoming array of images, details about The Brooklyn Home Co.’s approach to building, and a custom-designed map of local interest points.
BRIGHT AND INVITING
With subtly warm colors, aspirational yet friendly typography, and clean graphic lines paired with bright and inviting photography, the pieces evoked feelings of calm and welcome. The brand’s neutral color palette created an ideal foil against the homes’ interior design, which featured bold pops of color.
