Walking in This San Francisco Showroom Feels Like Stepping Into an Italian Quarry
A total transformation to Elementi's showroom by Dan Burns and Nicole Hollis brings marble and materials to the forefront
To transform a SoMa studio into a showroom, rotating art gallery, and events venue, Elementi had a lot of work to do. Alessio de Francesca, the CEO of both Elementi and CoorItalia, worked closely with designer Dan Burns for the renovation. The duo aimed to expand the potential of the space and include bespoke kitchen and bathroom furnishings from Italian brand Vaselli.
To exhibit the brand’s expertise in materials, Elementi—known for its luxury lighting, fittings, and furniture—tapped interior designer Nicole Hollis, who used Italian lime–based plasters from TBC Plaster Artisans to complement the space. The team also traveled to Italy with De Francesca to visit quarries and select stone for showroom display pieces.
“We met with the craftsmen in their shops to ensure that the pieces would reflect both the aesthetic and the functions specific to the needs of architects and designers in the Bay Area,” explains Hollis, founder of her eponymous interior design firm.
The gallery component of the showroom, organized by Burns, is located at the entrance. Metal sculptor and lighting designer Gianluca Pacchioni is currently exhibiting work. Collaborating with Melanie Courbet of Les Ateliers Courbet in New York, Burns will curate three shows a year. The intent is that the work exhibited will help cast the showroom’s beautiful materials in an artistic light.
“This [former] glass factory was designed with few windows," Hollis says of the space. "Light pours in through steel-framed skylights to highlight the original concrete walls. The industrial backdrop allows each of Elementi’s and TBC Plaster Artisans’ offerings to display as art, too.”
The showroom also has a fully functioning kitchen featuring a 10-foot Vaselli OXO island, carved from a single block of Breccia Capraia marble, that is outfitted with Gaggenau appliances. There are several pieces of Rossato furniture on display, and Juniper's lighting fixtures are featured throughout the room. A Le Cave bathroom suite has also been installed, featuring CEA fittings, along with a vanity, a shower tray, a storage bench, and a bathtub, all cast from Bianco Rapolano travertine.
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