ABOUT

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frenchCALIFORNIA is a globally-minded interior design and branding studio composed of an award-winning team from various backgrounds and cultures.

OUR PHILOSOPHY

ELEVATED DESIGN & AESTHETICS

frenchCALIFORNIA is a globally minded interior design and branding studio creating unmatched commercial and residential interiors. Founded by Paris-born Guillaume Coutheillas, frenchCALIFORNIA has forged lasting relationships with the world’s top collectible design and art galleries, real estate developers and collectors, curating unmatched interiors.

MULTICULTURAL APPROACH

frenchCALIFORNIA’s interior design capabilities include turnkey residential renovations and interior furnishings, art curation, concept development, creative direction, model residence staging, commercial, exhibition and commercial design and FF&E selection.

frenchCALIFORNIA also operates a Graphic Design and Branding studio specializing in Residential, Commercial, Lifestyle and Architectural clients, providing services such as brand identity, digital development, floor plan design, wayfinding and more.

OUR SERVICES

Featured

RESIDENTIAL INTERIOR DESIGN

We believe in creating beautiful homes that capture your style. With a strong attention to detail, our Architectural-Digest-approved team will create a space that feels like home.

STAGING & ENVIRONMENT DESIGN

We work with builders, brokers, and homeowners and know how important it is to sell a home. Our award-winning team will make sure your space is more than just a property. We will make it a destination.

INSTALLATION & STYLING

Turnkey service from purchasing to installation. Working with artists and gallery owners across the world, we find unique pieces that bring your space to the next level.

RESEARCH

We support you by providing the research necessary to shorten time on the market and ask a competitive price.

BRAND STRATEGY

Looking to create a brand for your condominium, multifamily property or hospitality project? Our creative team specializes in bringing your ideas to life through branding and activation.

VISUAL DESIGN

Our creative team works with brands to find their identity and design pieces that highlight their individuality and uniqueness.

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ABOUT THE FOUNDER

Guillaume Coutheillas is a Paris-born interior design and branding expert based in San Francisco and New York. With more than ten years of experience in consulting for top-tier, household names in the design, real estate, hospitality, and lifestyle sectors, Coutheillas has forged lasting relationships with the world’s top collectible design and art galleries, real estate developers and collectors, curating unmatched interiors.

Coutheillas is passionate about the national and local design community and is an avid supporter of the San Francisco Museum of Modern Art and de Young Museum. He is also a member of Urban Land Institute, Interior Design Society (IDS), and Designer Society of America, as well as a standing member of Salon Art + Design’s Honorary Committee.

ABOUT FRENCHCALIFORNIA

frenchCALIFORNIA is a globally minded interior design and branding studio creating unmatched commercial and residential interiors.

Composed of a team from all backgrounds and walks of life, frenchCALIFORNIA embodies a multicultural ethos with all our projects, bringing inspiration from many countries, cultures and genres to our design aesthetic. frenchCALIFORNIA’s interior design capabilities include turnkey residential renovations and interior furnishings, art curation, concept development, creative direction, model residence staging, commercial, exhibition and commercial design and FF&E selection. frenchCALIFORNIA also has a Graphic Design and Branding studio specializing in Residential, Commercial, Lifestyle and Architectural clients, providing services such as brand identity, digital development, floor plan design, wayfinding and more.

frenchCALIFORNIA clients have included Hines, Sunrise Senior Living, Macklowe, Welltower, RELATED, JDS Development, DDG, Tishman Speyer, Naftali Group, Vanke, Merrill (SOM), Robert A.M. Stern Architects, Foster + Partners, Studio Gang Architects, and Bjarke Ingels Group (BIG).

frenchCALIFORNIA's projects have been featured in ArtNet News, Architectural Digest, Robb Report, Galerie, Modern Luxury, 1stDibs Introspective Magazine, Cultured, Designboom, Edit, Living Etc., Wallpaper*, Dezeen, Elle Decor, House Beautiful, Town & Country, Departures and Interior Design Magazine, among many others.

frenchCALIFORNIA has been recognized by various design award committees, including The Interior Design Society of America as a recipient of the 2021 360 Design Excellence Award, and has been selected as an Honoree for Interior Design Magazine’s NYCxDESIGN Award and the Architect’s Newspaper Interiors award.