MUUD

MUUD - Pronounced mo͞od, muːd

Wellness - Health - Innovation

MUUD, a new line of restorative skincare and wellness products

What we did

Naming
Brand ID
Visual identity
Signage
Packaging

Locally sourced and produced in California, MUUD is a line of products to improve skincare and health.


“We wanted the brand identity to be a statement that represented the uniqueness of the products, their story, and their ingredients.”

Made from organic ingredients with proven effectiveness, MUUD (pronounced MOOD) is vegan, cruelty-free, and gluten-free. With a focus on optimal health, the company has a reputation for its extra strength formulas that are cooling and soothing. Meant to work for all skin types, the researchers at MUUD have created a formula that only uses ingredients from the United States and are all organic.

Project

frenchCALIFORNIA was approached by MUUD to create branding that highlighted both the natural ingredients and pharmaceutical grade effectiveness of their products. This was a branding project from nothing, so the project was to create a full-scale branding from logo to website.


Design

Our goal was to create a design that highlighted the organic ingredients and pharmaceutical grade products.

The design needed to be thoughtful and eye-catching, but most importantly it couldn’t be cartoonish or cute. Our team decided on a bright blue color to create a calming effect that translates well to both product and marketing materials, including a website. The letters have smooth curves that add to this calming effect.

Sales Activation and Marketing Tools

A variety of sales tools were developed, such as:

  • eBooks and Downloadable Guides

  • Explainer Videos

  • Newsletter

  • Press Kit

  • Brochures

  • Business Cards

  • Direct Mail

  • Flyers

Outcome

Our clients were very happy with the unique branding and messaging conveyed through the color and design choices.

The products have done very well and the initial feedback has been positive.

french CALIFORNIA