MUUD
MUUD - Pronounced mo͞od, muːd
Wellness - Health - Innovation
MUUD, a new line of restorative skincare and wellness products
What we did
Naming
Brand ID
Visual identity
Signage
Packaging
Locally sourced and produced in California, MUUD is a line of products to improve skincare and health.
“We wanted the brand identity to be a statement that represented the uniqueness of the products, their story, and their ingredients.”
Made from organic ingredients with proven effectiveness, MUUD (pronounced MOOD) is vegan, cruelty-free, and gluten-free. With a focus on optimal health, the company has a reputation for its extra strength formulas that are cooling and soothing. Meant to work for all skin types, the researchers at MUUD have created a formula that only uses ingredients from the United States and are all organic.
Project
frenchCALIFORNIA was approached by MUUD to create branding that highlighted both the natural ingredients and pharmaceutical grade effectiveness of their products. This was a branding project from nothing, so the project was to create a full-scale branding from logo to website.
Design
Our goal was to create a design that highlighted the organic ingredients and pharmaceutical grade products.
The design needed to be thoughtful and eye-catching, but most importantly it couldn’t be cartoonish or cute. Our team decided on a bright blue color to create a calming effect that translates well to both product and marketing materials, including a website. The letters have smooth curves that add to this calming effect.
Sales Activation and Marketing Tools
A variety of sales tools were developed, such as:
eBooks and Downloadable Guides
Explainer Videos
Newsletter
Press Kit
Brochures
Business Cards
Direct Mail
Flyers