Victor Gallery

frenchCALIFORNIA created a fresh brand identity for The Victor Gallery, the premier source and venue for fine textiles.

With gallery spaces in New York and Washington, DC, Victor Gallery is the premier source and venue for fine rugs on the East Coast. We have curated an exceptional and comprehensive selection of antique, vintage, and contemporary European and Oriental rugs and carpets, as well as modernist and antique tapestries and a variety of decorative arts from the eighteenth to the mid-twentieth century. 

Victor Gallery is a new venue established by renowned dealer and rug aficionado, Victor Mashihi. With nearly a lifetime in the business and over two decades of gallery experience, Victor Gallery has quickly become a destination for collectors, interior designers, and art enthusiasts from around the world.

What We Did:

Brand ID
Marketing Collateral Signage Visual identity