12 Warren Street
12 Warren Street - Model Residence
Real Estate - Design
12 Warren’s Model Residence “showcases the best of contemporary and midcentury Brazilian design” - Architectural Digest
What we did
Interior Design / Staging Concept
FF&E Selection
Art Curation
Model Residence Activation
frenchCALIFORNIA brings Brazilian design concept to 12 Warren Street, with ESPASSO Gallery.
Amid the glistening skyscrapers of downtown New York sits one structure that stands apart for its organic façade, a stack of hewn bluestone slabs that takes structural cues from its neighbors but bucks traditional materials. Now, one of the townhomes in 12 Warren, designed and developed by DDG, has an equally unique interior.
The developers enlisted Carlos Junqueira, founder of the beloved Tribeca gallery of Brazilian design, Espasso, to outfit the triplex unit. Junqueira worked in tandem with designer Cristiana Mascarenhas of InPlus Inc. to devise a rich, yet livable interior that showcases the best of contemporary and midcentury Brazilian design.
"We wanted to select pieces that made the townhouse feel warm and could also translate the importance of Brazilian design internationally," explains Junqueira, who cites the "comfort, creativity, uniqueness, warmth, and cultural and historical design relevance" as reasons for the country's mark on the design world. Click through for a tour of the townhouse with Junqueira and Mascarenhas.
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frenchCALIFORNIA and ESPASSO brought a uniquely modern aesthetic to Tribeca.
"NYC is a place that has an appeal for people to get together, although people don't host as much as in other cities," Carlos Junqueira muses. "We wanted to make sure the space felt warm enough for the residents to feel like hosting at their new home."
In the living room, a deep Carlos Motta sofa invites relaxation, while pieces like Motta's Koguma floor lamp, a vintage Joaquim Tenreiro side table, and a cascading light fixture add visual interest. Caio Reisewitz's Maranguara flanks the right wall.
"The grandiosity of the space was a perfect setting to generously host the Espasso pieces," says Cristiana Mascarenhas. "It was a blank canvas ready to be filled with great design."
Under the undulating curve of the staircase, Mascarenhas placed two shapely vintage Jorge Zalszupin armchairs with a geometric coffee table by Claudia Moreira Salles.
The model residence was featured in major outlets like Architectural Digest and WALLPAPER*.
"Brazilian modern and contemporary design has a joyful, young, and confident characteristic to it," says Mascarenhas. "It always feels fresh and sophisticated." In the apartment's office, Mascarenhas and Junqueira juxtaposed Caio Reisewitz's deep-red Boituva with Sergio Rodrigues's limited edition Mole armchair, Oscar Niemeyer's ON desk, and Lina Bo Bardi's chair for a true ode to Brazilian design greats.
frenchCALIFORNIA's partnership with DDG was a stunning success.
With positive feedback from the international press, art collectors, and real estate professionals, the model residence is a project for design and real estate lovers.
