1288 Howard

Branding

Nov 3

Written By french CALIFORNIA

Twelve88 Howard website displayed on a laptop and tablet mockup.

1288 Howard

REAL ESTATE BRANDING

Situated at the cross of multiple neighborhoods, 1288 Howard brings the best of SoMA, Hayes Valley, The Theater District, and the War Memorial Performing Arts Center. frenchCALIFORNIA designed the logo, color palette, banners, and website landing page.

Twelve88 Howard pre-selling banner featuring building rendering and QR code

URBAN SANCTUARY

frenchCALIFORNIA developed and visualized a brand that highlighted the urban sanctuary that 1288 Howard built. Using light colors and modern designs, we wanted to capture the airiness and beauty of the property and San Francisco as a whole.

Twelve88 Howard branded stationery set with letterhead and business card

What We Did

Brand ID
Logo
Visual Identity
Signage
Renderings Direction

Apartment floor plan document next to a white string-tie envelope

Two printed marketing brochures showing building exterior and courtyard

TIMELESS ELEGANCE

With oversized windows, an exquisite color palette, and custom finishes, 1288 Howard’s European-inspired residences bring timeless elegance to everyday life.

Architectural rendering of a modern apartment streetscape with a glass skybridge

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