Xenocs
Biotech - Innovation - Science
Define the brand ecosystem of the leader in nanostructural analysis solutions
Xenocs had strong growth potential with innovative solutions and services and a strong corporate culture. With an influential position in its market, Xenocs had the challenge of taking a new step in progression and taking it to the next level: becoming a leader. This included working on branding, enhancing strengths, differentiating values and mitigating weak points.
What we did
Brand strategy Brand vision Brand positioning Brand architecture Visual identity Experience environment Campaign concept Print Digital Adaptation Implementation Booth
We started our intervention with an audit of their trade and ultra technical and specific market. An immersion in this world was necessary. We then analyzed the existing situation in terms of communication and brand image.
The vision and the objectives were clear, which made our action very fluid.
Corporate Identity> Logo
We completed an overhaul of the logo, reworking of ergonomics for better design and a more impactful legibility of the name.
>> Brand positioning & tagline: "Exploring the very small"
We designed a new tagline that is stronger, shorter, more punchy, more committed.
>> Brand architecture> Logo Products / Solutions / Services
The logos of the solutions are declined on this principle with the X always present as a strong marker.
>> Mood: A charter and an ultra clean universe, very refined and readable.
A unique typography used in all its variations.
A very "laboratory", scientific, reassuring iconographic universe.
>> Print, digital and event supports Brochures, a website, event spaces in line with the new identity.
The challenge: to make very complex content accessible and readable thanks to a good information architecture and a refined universe. The routes through the event spaces encourage the flow and promotion of solutions.
>> Quirky communication campaigns
A quirky country tone is adopted. We used an unexpected tone and iconographic approach to challenge.
