The Resort at Encinitas

ENJOY A LIFE OF TRANQUILITY! 

What We Did:

Naming 

Brand ID 

Visual identity 

Signage

With beautiful hilltop views, The Resort at Encinitas makes a great home for those who want the city experience but also the calm nature of a resort.

Live by the coast and have it all! Beautiful hilltop views and greenbelts provide the perfect setting for your new home. Here at The Resort at Encinitas there are many features for you to enjoy. We have beautiful Apartment homes with six different floor plans for you to choose from. Most of our floor plans include dramatic vaulted ceilings and beautiful views and all have in-home washers & dryers.

Charged with bringing this unique positioning to life, frenchCALIFORNIA created branding that captured the spirit of the project.

Drawing on the beautiful ranch and mission imagery from the area, we designed a logo that defined the project. We chose a deep blue to pay homage to the beautiful skies in the area. The simplicity of the logo made it easily adaptable to many uses, including stationery and signage.